"I had to grit my teeth and try a 'can't beat them, join them' approach".
Since Switch launched back in March 2017, we've spoken to developers several times about the eShop, its discoverability problems and the tactics being employed to get noticed and sell games on Nintendo's digital storefront. At launch, the eShop was very much in line with the console's no-nonsense Home menu — simple, functional and decidedly unflashy.
However, as time has gone on and thousands of games have dropped on Switch, the eShop operates largely the same as it did on launch day, which has become a big issue for publishers when it comes to simply getting noticed on Nintendo's store.
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